AgriClear Brand Launch
Roles: Art Direction/UX

Project Description:
AgriClear is a new online platform for buying and selling cattle, backed by TMX Group and NGX. AgriClear came to us to develop their brand and marketing communications in anticipation of their product launch.
 
agriclear.com

Introductory Website: Prior to the product launch, we developed a website to promote and introduce the product. Using the visual vocabulary established for the promotional website, we worked with the product development team to delploy a consitent identity for the platform's UI.

Introductory Direct Mail: A targeted direct mail series was created to introduce AgriClear and recruit incentivize beta users to the platform.

Introductory Video: We shot and produced a video to set the tone for the brand launch. This video was used at various meetings, tradeshows, as well as on the the introductory website.